Microsoft – Creative Demons (Cannes)

Part of Microsoft’s Creative Demons push at Cannes, this piece was built to wrap up the campaign and bring everything together.

Working with client-shot footage, we developed a few directions before landing on something that felt more natural and unexpected. Dropping the 3D characters into real-world moments, as if they’d been spotted and filmed around Cannes.

The focus was on making that blend feel believable. Matching lighting, grounding everything properly, and keeping it from tipping into something overly polished.

A mix of live action and 3D, kept simple and grounded.

Role: Creative Director