World Health Expo Launch Film
Informa Markets

A global brand launch, built for the world’s largest canvas.

Launching WHX on the world’s biggest stage meant rethinking everything. A flat, streamlined brand had to come alive across the Burj Khalifa, designed to stretch, wrap and scale across an iconic piece of architecture.

Starting from a client storyboard, we reshaped the narrative into something built for projection mapping. Simpler, bolder, and designed to work with the building rather than fight it.

With a small team and a tight deadline, we had to balance creative ambition with some serious technical constraints. A 6K canvas pushed render times to the limit, so we streamlined the approach, optimised heavily, and rebuilt smarter to keep things moving without losing quality.

Role: Creative Director