National Cryptocurrency Association

Memecoins, explained without sounding like a finance lecture.

The idea was to treat it like a nature documentary. Observing the strange world of memecoins through a calm, Attenborough-inspired lens, bringing clarity and a bit of humour to something that’s often overhyped and misunderstood.

We combined traditional illustration and character animation with a blended AI workflow to move fast without losing the craft. A system that let us explore ideas quickly, while keeping the final output grounded and human.

The result is a piece that feels approachable and engaging, while still being honest about the risks. Educational content that actually holds your attention.

Role: Creative Director