Robinhood - Paid Social

Two directions, two very different builds. One in 2D, one in 3D. Same brand, same campaign.

To make it work, we split the approach early. Separate creative leads, separate teams, each focused on doing their thing properly, while staying tightly aligned on the overall look and feel.

Each film then branched into ten variants across formats, durations, and platforms. The challenge was not just making the work, but building a system that could handle that level of scale without things drifting.

What came out of it was a production setup that could flex across both styles and deliver consistently. Clean, cohesive, and built to scale.

Role: Creative Director