Microsoft’s Creative Demons were the stars of its Copilot campaign at Cannes. I led the film that wrapped it all up: the demons, spotted around town as if a bystander had caught them on camera.
This piece closed the Creative Demons push at Cannes 2025. Working from footage the client shot on the ground, the team pitched a few directions before landing on the most natural and unexpected one.
Instead of a polished ad, the 3D characters were dropped into real moments around Cannes, as if someone had spotted them and pressed record.
The 3D Creative Demons from the campaign’s character cards and AR activation became performers on the Croisette, at the Microsoft beach house and on the Palais steps.
The whole trick was belief. Tracking, roto, grading and sky replacements kept every shot consistent, and the characters were lit and shadowed to sit in the real world.
Sound design and music finished it off, keeping it playful without tipping into something overly polished. The client loved it so much it became Microsoft’s internal thank-you film, celebrating the teams who brought Creative Demons to life.
