Magnus Medical adopted a new logo in 2026, and set out to build Magnus as the parent brand over its SAINT treatment for depression. I led the rollout, from a reveal film to the guidelines, the collateral and, eventually, the hardware itself.
Every touchpoint needed to move to the new mark. SAINT needed a lockup that tied it visibly to Magnus. And a new generation of SAINT hardware was about to ship, fully branded as a Magnus system for the first time.
The rollout started with a cinematic reveal, moving from the old “magnus medical” wordmark to the new identity.
When it premiered at Magnus’s all-hands, it got a long round of applause. A set of evergreen intro and outro reveals, in light and dark themes and every format, means the new mark now opens and closes everything Magnus makes.
SAINT needed to sit clearly under the Magnus brand, so the team built a “SAINT by Magnus” lockup in horizontal and vertical versions across every colourway.
The brand guidelines were rebuilt around it, from mission and logo rules to colour, typography, visual elements, photography and applications. “SAINT Depression Therapy” became “SAINT for Depression” along the way.
The new mark moved onto patient and sales brochures, the patient MRI preparation brochure, conference collateral and the Verified SAINT Provider badges.
Then came the biggest step: SAINT hardware shipping as a Magnus system for the first time, with a full label system for the stimulator, cooler, boxes and system ID, and the start-up screen the clinician sees first.
