Why can’t people just say what they mean? For Foxy Bingo’s First Dates sponsorship, I led a set of idents where Foxy translates first-date small talk into honest, sometimes brutal, truths.
First Dates is a great show, but those dates are tough situations. Do you really know who you’re meeting, and are they being honest? Tasked with a new set of sponsorship idents, Foxy felt like the perfect candidate to translate the usual first-date phrases into what people actually mean.
Shot in a virtual production studio and directed by the very funny Tom Clarkson, each ident pairs a familiar first-date line with Foxy’s honest translation.
The idents lifted awareness of Foxy Bingo, improved how viewers saw the brand, and grew consideration and familiarity.
Foxy glides through a world of gaming mayhem, with the environment adapting to his every move, all in one take.
Also shot in virtual production with Tom Clarkson, the spot made Foxy look effortlessly cool and made it clear: Foxy is here for Games, not just Bingo.
